On December 1st, 2015 more than 150 real estate brokers and employees from Realogics Sotheby’s International Realty (RSIR) gathered for the first annual #Momentum Real Estate Forum. In addition to passionate addresses by members of the RSIR executive team, the dynamic symposium welcomed third party guest companies including Apple, Rezora, Wipliance, The Puget Sound Business Journal, TravelsThrough Images, O’Conner Consulting Group, Caliber Home Loans, AdSage, Tiger Oak Publicationand a special keynote presentation by Steve Games, Chairman of the Board for San Diego-based PacificSotheby’s International Realty.
The event highlights included:
- Opening Address by Dean Jones, RSIR President & CEO – Dean described RSIR as a positive disruption in the status-quo of real estate citing examples of industry leading innovations, many of which are exclusive to RSIR. Challenging brokers to “be comfortable with being uncomfortable,” he urged the audience to move beyond the typical approaches in order to differentiate and resist commoditization. RSIR is contributing to a paradigm shift in the landscape no differently than how UBER, Airbnb, Alibaba, Facebook and Apple changed theirs. The presentation concluded with a video by Apple entitled “See Things Differently.”
- Brand in Motion by Andrea Savage, RSIR Vice President of Marketing – Marketing highlights from 2015 were presented in addition to the significant growth experienced with the website traffic, blog exposure and numerous accomplishments. Additionally, Savage presented key strategies for 2016, which again included highly effective and exclusive platforms that only RSIR brokers are able to leverage.
- Technology: The Next Generation – A collection of innovative companies presented to RSIR brokers including special guests from Apple to showcase tips and tricks with their products. Representatives from Rezora highlighted how successful RSIR newsletters and campaigns have been performing and The Puget Sound Business Journal announced the renewal of RSIR’s exclusive Home of the Day platform, which is driving nearly 6% of the web traffic to this multi-media juggernaut.
Operations: 2015 Productivity & Growth – The RSIR Operations team presented on new updates and plans for the coming year. The growing team consists of Lori Burge, CFO; Lisa Villareal, Transaction Coordinator; Karen Vang, Controller; and Brian Leddo
Broker Films: Video is the New Black — Dean Jones and Andrea Savage took the stage once more for a sneak preview of the broker films by EVOKER. The firm will have a total of 39 films when complete, presenting a new way for potential clients to get to know agents. Meet our brokers >>
Keynote Address by Steve Games, Chairman of the Board of Pacific Sotheby’s International Realty –With over 35 years of experience in residential real estate, Steve is an innovator and motivator. He discussed how he grew one of the original Prudential Real Estate Affiliates to the number one market position in San Diego with a top annual real estate sales volume of $30 billion, and how he has brought that success to Pacific Sotheby’s International realty as Chairman of the Board. Steve’s passion is so strong, he even poured water all over himself during the presentation, truly making a “splash” at the event.
RSIR Agent Panel | HOPPER GROUP – Brian Hopper– Social Media Best Practices Ashley Breunich, RSIR marketing guru led a discussion with Brian Hopper and Aaron Gazes, and others from RSIR. The panel outlined best practices for brokers to implement on a variety of social media platforms, sharing success stories. (image above)
Asia Services Group – Robert Pong, Director of Asia Services Group and Dean Jones provided updates on the development of this new division within RSIR that promotes to Asia, primarily within China and outlines the importance of the growing submarket locally. Additionally, Grace Gu of AdSage presented to exclusive development of RSIR’s new WeChat platform and John Spear of Tigeroak Publication showcased the exciting new all-Mandarin publication Seattle Luxury Living including extraordinary distribution channels.
RSIR brokers were elated to learn the firm has entered top ten largest real estate brands* in Washington by total dollar volume generating more than $800 million in gross sales. According to Trendgraphix research, the firm is also the fastest growing* amongst peer companies and maintains the highest production* on a per broker basis with the highest average selling prices for both buyers and sellers. Also of note, the Belltown branch office of RSIR is the producing branch office for downtown condominium sales 2010-2015 (including half of the top 15 most expensive sales in 2015).
The after party!