“At the core of our marketing strategy is the relationships with pre-eminent media powerhouses in both the print and online arenas including: THE NEW YORK TIMES, THE WALL STREET JOURNAL, The Telegraph Media Group, Google, Architectural Digest, The Hong Kong Tatler and the Financial Times.”
Designed to deliver an astounding 800 million media impressions, our 2015 media plan includes a variety of global partners that reinforce our brand’s industry leading position. Blending brand exclusivity, newly developed advertising units and strategic content integration, our goal is to showcase the listings represented by our network to a broad audience of consumers who value and seek the unique.
To increase the potential for your home to be found by the most qualified real estate consumers, the Sotheby’s International Realty® brand has partnered with and distributes properties to the most significant media companies and real estate-focused websites in the world.
To measure results, the Sotheby’s International Realty brand provides a property view report including view and inquiry statistics for each partner site a property is distributed to. Sotheby’s International Realty properties are viewed an astounding 90,000,000 times across all of our partner sites annually.
SIR.COM attracts more consumers to search, view and inquire than any other luxury real estate website. The collaboration between realty and auction leverages our brand’s rich history, heritage and sophistication to enhance market perceptions about the properties we represent.
In the global markets we serve, this is a powerful differentiator. Millions of viewers immerse themselves in our collection of millions of vibrant, quality property photographs. And all of this is available on multiple devices, languages and currencies.
THE CONNOISSEURS OF LIFE
To those who value the unique, Sotheby’s International Realty is the local real estate services provider that
offers unrivaled access to qualified people and distinctive properties around the world.